A true brand research and positioning firm, we understand that brands reside in the space between consumers’ ears but are built from within the organization. We believe that a brand that is infused in every aspect of a company is the only way to create an impervious foundation, brand-centric culture and genuine experiences for everyone.

Kurt Bartolich
Founder/Brand Internalist

Prior to establishing GUTS BRANDING, Kurt spent six years as a senior brand consultant with Frank N. Magid Associates, Inc., the global leader in media and entertainment research. Kurt quickly became the firm's go-to brand and positioning strategist, tackling some of the most challenging assignments like the Canadian Broadcasting Corporation and Azteca America and spearheading brand development for lottery, utility, healthcare, banking, and food industry clients. 


Throughout Kurt's 25-year career, which included stints in advertising and media, he has guided companies in a myriad of industries—retail, healthcare, technology, non-profit, media and more—through brand transformation. He is also a frequent presenter, guest instructor for the Kauffman Foundation's FastTrac program for entrepreneurs and author of the book, You Can't Ride Two Horses With One Ass, available on Amazon and under the "News" tab above.

Sonya Merwin Bailey
Brand Evidence Analyst

Sonya joined GUTS Branding in July 2014 and spearheads research development, implementation, outcomes processing and data segmentation. Her assignments have included Van Andel Institute, Level Five Solutions and Baldwin State Bank.


She graduated Cum Laude from Kansas State with a degree in Marketing, Minor in Chinese and a Certificate of International Business. She is currently pursuing a M.A. in Global and International Studies at the University of Kansas.