© 2019 by GUTSBRANDING

IN THE NEWS

Critical Evolution of a Liberal Arts College

"...Just as impressive, earlier in the evening were the brief remarks from William Jewell’s new president, Dr. Elizabeth MacLeod Walls. These remarks served as both an introduction of the speaker, and — as it turned out — a perfect segue to his remarks as well. She spoke of the fact that Jewell has long been known for developing critical thinkers of its graduates. She also highlighted Jewell’s new Brand Mission: We are critical thinkers in community pursuing meaningful lives, a statement that says so much in so few words. If you’ve read many of these columns, you’ll recognize some favorite themes dancing in and around that sentence...

Fresh Insights, Repositioning Spark Growth 
for Kansas Community Mental Health Center

"...One of the things that we did was hire a branding company who ran a survey to see what the people in our area and immediately outside of our area knew of us, thought of us, thought we did, and got a sense for what are people’s opinion of mental health. Then we also did another survey that included people that worked here. We found that the idea of stigma doesn’t exist outside of our employees as much as we thought it did...

“This is required reading for anyone in charge of anything, regardless of industry.” – Amazon Customer
 

What is the biggest threat to your business today? It’s not disruption, competition or the economy. The enemy is between your ears. Innovation, scaling, partnerships, etc., can sabotage your brand's authenticity. Even your company mission can undermine it. In Kurt Bartolich’s new book, You Can’t Ride Two Horses With One Ass, conventional thinking gets flipped on its ear to teach you a new ethos: How to grow your business by protecting your brand's authenticity.

Uncoventional Brand, Identity for Emporia KS
 

EMPORIA KS - "Kurt was the one who combined all the research together," said Christian Keisler, marketing and social media manager at the CVB. "What Kurt did was really develop the brain for it...

Helping Chase County KS Discover Its True Self

 

CHASE COUNTY KS - Over the last several months, the Chamber of Commerce in Chase County has been partnering with various agencies to create a new marketable brand and logo for the community. Of those partnerships, GUTS Branding of Kansas City, and IM Design, located in Emporia, have helped create the brand...